Airline Marketing Plan

Executive Summary 1. 0 Executive Summary Puddle Jumpers Airlines, Inc. is a new consumer airline in its formative stages. It is being organized to take advantage of a specific gap in the short-haul domestic travel market. The gap exists in low cost service out of Anytown, U. S. A. The gap in the availability of low cost service in and out of the Anytown hub coupled with the demand for passenger travel on selected routes from Anytown indicates that a new entrant airline could be expected to capture a significant portion of current air travel business at that hub. The management of Puddle Jumpers is experienced in airline start-ups. Previously management grew Private Jet Airlines from a single Boeing 727 to a fleet of 16 MD80 series aircraft. Revenues grew to $130 million in a two year period from 1992 through 1993. Our research and projections indicate that air travel to and from Anytown is sufficient to provide a new carrier with revenues of $110 million dollars in its first full year of operations, utilizing six aircraft and selected short-haul routes. These sales figures are based upon load factors of only 55% in year one. Second year revenues are expected to exceed $216 million dollars with additional aircraft and expanded routes. Load factors for year two are 62%. The Puddle Jumpers plan has the potential for a more rapid ramp-up than was the case with Private Jet due to the nature of the routes and the demand for travel currently in the targeted markets served. In short, the frequency of flights needed to serve Puddle Jumperss target market exceeds the demand that dictated Private Jets growth. These sales levels will produce net profit of just over $1 million in the first operational year and $21. 4 million dollars in flight year two. Profits in year one will be 1% of sales and will improve to 10% of sales with the economies gained in year two. The over-all operational long term profit target will be 16% of sales as net profit in years three, four, and five. The companys long term plan is part of the due diligence package. The first operational year is actually fiscal year two in this plan. The first year of formative operations will burn cash until revenue can commence. This is due to the organizational and regulatory obligations of a new air carrier. Investment activity is needed to handle the expenses of this phase of the business. The following chart illustrates the over-all highlights of our business plan over the first three years. Gross Margin here is approximately 87% of sales since the only costs included in this calculation are travel agent commissions, credit card discounts, and federal excise taxes. Travel agent commissions are calculated on 30% of sales even though management feels the actual number will not exceed 10% of sales. NOTE: For display purposes in this sample plan, numerical values in tables and charts are shown in thousands (000s). Highlights 1. 1 Objectives The Company has the following objectives: 1. To obtain required D. O. T. and F. A. A. certifications on or before March 1, 1997. 2. To commence revenue service on or before July 1, 1997. 3. To raise sufficient seed and bridge capital in a timely fashion to financially enable these objectives. 4. To commence operations with two McDonnell-Douglas MD-80 series aircraft in month one, four by end of month four, and six by end of month six. 5. To add one aircraft per month during year two for a total of 18 at year two end. 1. 2 Mission Puddle Jumpers International Airlines, Inc. has a mission to provide safe, efficient, low-cost consumer air travel service. Our service will emphasize safety as its highest priority. We will operate the newest and best maintained aircraft available. We will never skimp on maintenance in any fashion whatsoever. We will strive to operate our flights on time. We will provide friendly and courteous no frill service. 1. 3 Keys to Success The keys to success are: Obtaining the required governmental approvals. Securing financing. Experienced management. (Already in place). Marketing; either dealing with channel problems and barriers to entry; or solving problems with major advertising and promotion budgets. Targeted market share must be achieved even amidst expected competition. Product quality. Always with safety foremost. Services delivered on time, costs controlled, marketing budgets managed. There is a temptation to fix on growth at the expense of profits. Also, rapid growth will be curtailed in order to keep maintenance standards both strict and measurable. Cost control. The over-all cost per ASM (available seat mile) is pegged at 7. 0 cents or less in 1996 dollars. This ASM factor places Puddle Jumpers in a grouping of the lowest four in the airline industry within the short-haul market. (US Air, the dominate carrier in the Anytown market, averages 12. 0 cents per ASM by comparison). The only three airlines with lower operating costs also operate older and less reliable equipment, and even then the lowest short-haul cost in the airline industry is currently Southwest at 6. 43 cents per ASM. Company Summary 2. 0 Company Summary Puddle Jumpers International Airlines is being formed in July, 1996 as a South State Corporation. Its offices will be in Anytown, Georgia. The founder of Puddle Jumpers is Kenneth D. Smith. Mr. Smith has extensive experience in consumer aviation. His bio as well as the backgrounds of all the members of Puddle Jumperss management team are enclosed herein. 2. 1 Company Ownership Puddle Jumpers International Airlines, Inc. will authorize 20,000,000 shares of common stock. 1,000,000 shares are to be set aside as founders stock to be divided among key management personnel. It is also expected that management stock options will be made available to key management personnel after operations commence. It is expected that founders stock plus option stock will not total more than 15% of authorized shares. Initial seed capital is to be attracted via a convertible debenture sold by Private Placement. This round of funding will have premium conversion privileges vs. later rounds and bridge capital.

Catholic Saint Paper Term Example | Topics and Well Written Essays - 1750 words

Catholic Saint - Term Paper Example As a result, the extensive Church identifies many saints in its history of existence as people of great influence and who exhibited the character of God in their lifetime. Sainthood denotes holiness where a saint is perceived as an individual of extreme holiness in accordance to the teachings of Jesus in the bible. Incidentally, the original version of a saint was a person who exemplified the true gospel of Jesus Christ in accordance to the holy bible. However, the expression changed when it was narrowly applied to refer to those who manifested gallant and virtuous lives and who were adored after their demise. The Catholic Church has a distinct process of recognizing saints. A large number of saints have to undergo canonization prior to their sainthood though some people become saints through acclamation. In both instances, one must be dead and evidence of miracles, and moral living should exist. It is not easy to become a saint in modern day culture because of the corrupted nature o f society making it difficult for holy and virtuous living. The Roman Catholic Church is perceived by its followers as a church established to foster Christ’s teachings and promote holiness here on earth. ... The aspect of saints and processes of declaring saints is noted in ‘the principles of catholic dogma’, which is a book that prescribes the fundamentals of the church. Saints are often declared after their deaths, and there is a distinct process that has to be strictly followed before one is announced as being a saint. One distinct aspect of sainthood is veneration. Procedures of crowing people as saints have undergone a number of alterations, but the essence of the practice has remained the same. Though it was reserved for public approval, the course of declaring saints changed to aspects of public and church participation that proves beyond any reasonable doubt that the person in question was of great faith, extraordinary attributes, and most importantly exemplified holiness. Catholics express much faith in the institution of sainthood and are most inclined to venerate saints once the church confirmed that they deserved worship. Some controversies have prevailed over th e entire aspect of sainthood especially the aspect of describing human beings as holy. Some quarters have argued that human beings cannot be holy terming the attribute as the preserve of God. Similarly, the aspect of veneration of saints has been opposed by some sections of the society as blasphemy and expressed worship as only reserved to God. In all these the Catholic Church still practices sainthood, which is a firm pillar of the church. Sainthood has been an essential of the Catholic Church since the days of yore, and the practice has prevailed over time though with several modifications of how the process of conferring sainthood is done. Sainthood is an epitome of holiness in the Catholic Church;

Research course - critical analysis paper Term Example | Topics and Well Written Essays - 500 words

Research course - critical analysis - Term Paper Example In the course of this absenteeism, patients crowd the Nephrology facilities due to lack of adequate personnel to care of them. Their condition may worsen due to the delay in treatment. The purpose of this research is, therefore, to provide an outline of relationship among psychological empowerment, structural empowerment, and burnout in registered staff nurses working in outpatient Hemodialysis settings. This problem statement builds a strong statement by stating the Nephrology nurses usually go through during the burnout. It also clearly states the risks involved by mentioning the consequences of the burnout. From the problem statement, it is clear that the patients’ health is at risk. However, we are not told about the mechanisms through which the burnout comes about. Besides, Janice does not seem to take sides; one cannot easily tell the view from which the researcher argues (Houser, 2013). A research question is normally formulated before the onset of any field study. It normally addresses the cause and effect of the problem on the ground. In a research question, the researcher has no immediate answers. The researchers may design a set of questions that must only be answered by the analysis of the data collected in the field. However, it is not always obvious that the answers for the research questions are going to be obtained; some phenomena may remain ambiguity. An example of a research question in this context would be: What are the consequences of the burnout experienced by the Nephrology nurses? No research question was used in this study. Hypothesis, on the contrary, tries to make assumptions of the research questions. It tries to answer the questions prior to the field study. Hypotheses are, in essence, just the expected outcomes of the research. After data analysis, the hypotheses may be proved right or wrong. In this research, a number of hypotheses had been put forward by the author. They were

Workplacement Research Paper Example | Topics and Well Written Essays - 6000 words

Workplacement - Research Paper Example This phase is seen as the initial step towards career development (Billett, 2009). Considering the fact that work placements provide an avenue for the learners' to get a sense of what they will be facing in the future absent the threat of dismissal or unemployment and with the added incentive of learning for education's sake, work placements appear to be mechanisms aimed at ascertaining the well-being of the students (Neill and Mulholland, 2003). 1.b. Aims of the Report This report aims to: illustrate how students who undertake work placements perform under a setting wherein they are able to put theory into practice show how work placement is able to provide the students with a sense of awareness of the existent culture in their chosen field provide the readers with a glimpse as to how work placement may be considered as a preliminary step in entering the world of work; and, discuss work placement from the point of view of a student undertaking such with concrete and in-depth views o n the matter as to its perceived benefits and possible detriments. 2.a. Researching the Report / The Evidence Base Researching the report has been a challenging task. A lot of works have been written about work placement and there have been several opinions available through the internet. Prior to my engagement, I have done research and read on work placement. I wanted to prepare myself as to what to expect during the conduct of the work placement and what I should bring in order to become an asset to the organization that I will become a part of. Garavan, Hogan and Cahir-O’Donnell (2003) considered learning as a process brought about by the development of a series of actions and events. That is, learning is not to be confused or considered as an outcome of these... Researching the report has been a challenging task. A lot of works have been written about work placement and there have been several opinions available through the internet. Prior to my engagement, I have done research and read on work placement. I wanted to prepare myself as to what to expect during the conduct of the work placement and what I should bring in order to become an asset to the organization that I will become a part of. Garavan, Hogan, and Cahir-O’Donnell (2003) considered learning as a process brought about by the development of a series of actions and events. That is, learning is not to be confused or considered as an outcome of these developments (Garavan, Hogan and Cahir-O’Donnell, 2003). Furthermore, Garavan, Hogan, and Cahir-O’Donnell (2003) maintained that as a process, learning encompasses the following principles: ï‚ § that learning is not just about knowledge as it also about values, beliefs, insights, attitudes, habits, feeling, shared awareness, shared understandings, and skills; ï‚ § that learning outcomes should not be construed as a singular momentous event but rather as an incremental and gradual transformation; ï‚ § that learning as a process is a struggle which necessarily entails conflicts often concerning aims and outcomes; ï‚ § that learning is essentially individual but may likewise be collective in instances where the experience is shared; ï‚ § that there is no singular pattern or behavior in learning; ï‚ § that in order to learn, skills such as questioning, listening, challenging and enquiring are necessary;

BUSINESS ETHICS Essay Example | Topics and Well Written Essays - 250 words

BUSINESS ETHICS - Essay Example Ethics, after all, encompass wider perspectives of human concerns ultimately affecting business organizations. Ferrell, Fraedrich & Ferrell (2009, 6) define business ethics as â€Å"the principles and standards that guide behavior in the world of business†. As businesses comprise a greater majority of the world’s human activities, the importance of studying ethics come as a necessity rather than a matter of natural occurrence. Businessmen interact with diverse stakeholders in capacities ranging from employees, creditors, customers, directors, stockholders, government entities, and the community, as a whole. In this regard, they are obliged to abide by a set of standards which guide their actions and decisions in order to protect the stakeholders’ interests which they serve. Accordingly, each professional endeavor is governed by a code of ethics which encompass principles and values of integrity, objectivity, competence, respect and protection of legal and personal rights, confidentiality, nondiscrimination, promotion of wellness, refusal to participate in illegal and unethical acts, following scientific and ethical research procedures and compliance with state and federal laws, among others. Studying business ethics would assist individuals, as part of the organization, to discern their personal values that affect or influence the performance of their required responsibilities. By learning theoretical ethical concepts and their applications in business, individuals are made aware of the need to recognize relationships between legal and ethical decisions. Business ethics discusses the concepts on leadership and management where managerial responsibilities for the conduct of subordinates need to conform to ethical codes for guidance and compliance. The study of ethics give direction to promote the ethical behavior expected of stakeholders in the business setting. It

Education Case Study Example | Topics and Well Written Essays - 1250 words

Education - Case Study Example fled Athens to the country side to escape his persecutors, saying that he would not allow â€Å"Athenians to sin a second time against philosophy,† referring to the cruelty imparted to Socrates earlier? (Davidson, 2005, pp.159). 16. Who was the ancient Greek philosopher who added drawing to the educational curriculum of Greek society which had until then only three components, literacy, music and gymnastics? (Mahaffy, 2010, pp.52-53) 19. Which ancient Greek scholar prescribed ‘Dorian’ as the most appropriate scale for teaching music as part of education and said that flutes should not be used in teaching the same? (Plato et.al., 1996, pp.49) 24. In which ancient Greek state could we find a home that â€Å"enjoyed the greatest honour and sanctity and the house-mother stood highest in reverence and social importance, and where violations of fidelity were rarest†? (Mahaffy, 2010, pp.121) 32. In which country of ancient Greece, was the education of a woman thought totally unnecessary and â€Å"to see, hear and say as little as possible† was considered as the foremost virtue of a woman? (Powell, 2001, pp.352). 41. Which was the ancient Greek state which kept role of family and state in the area of education, strictly apart, fearing that any merger would hamper the freedom of the individual? (Davidson, 2005,

Investment Essay Example | Topics and Well Written Essays - 1500 words

Investment - Essay Example Shareholders are the biggest players in any investment and their attitudes towards risks cannot be ruled out. Modern portfolio theory fails to incorporate the needs of all shareholders and uses a single set of shareholders resulting in an unrealistic indifference curve in the modern world. A period of 60 years calls for appropriate adjustments to the practical aspects of the theory. However, the modern portfolio is anchored in a single time period that is used to risks and returns scrutiny. Financial managers are assessed through a series of successive time periods as opposed to the proposition of a single period from modern portfolio theory. Additionally, a single period cannot be used for any meaningful predictions on returns. Therefore, Modern portfolio theory does not cover all the components required to come up with investment strategies for risk reduction. Investing in Apple and Microsoft shares on an equal basis is misguided because the companies have different financial prospects. Microsoft has a higher growth potential than Apple. The 50/50 basis would create a tolerance risk, but it would not realize much returns when compared to when clients invested more money in Microsoft than Apple. The valuation and expected growth for Microsoft will grow considerably because of the popularity of its operating systems and smartphones worldwide (Tilson and Heins, 2011). The clients should also track the stock prices of both companies to check earnings per stock in the last five years. EMH suggests that an investor should assess both historic and current patterns of share prices. Additionally, technical analysis would allow the clients to track share price movements for each company. An increase in the shares prices of either Apple or Microsoft should be reflected in the way they invest their lottery jackpot. Therefore, based on the potential o f growth for Microsoft and Apple’s share price performance, a 70/30 investment in favor of Microsoft would